Taylor Swift ft Ed Sheeran - Everything has changed is my favourite music video. This is because not only does the name of the song reflect the video, but also the lyrics of the song paints a picture of exactly what the video shows. This is what makes the video relatable and helps market the song.
The artists normally produce pop music, with lyrics that people can relate to and this is what they have done here. Therefore because of the way that they have marketed their music video's these artists are popular together and apart. This music video effectively conveys the mood set by the song itself. Its subtle, calm and reflecting.
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